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May 08, 2008

Jon & Stephen at MTV Networks Upfront

81031060 Colbert and Stewart riffed on the commercial partnerships, with Colbert coming out with a bag of Cool Ranch Doritos and integrating it into their bit.

Stewart opened the show's remarks, saying that he didn't think upfront presentations like this were done anymore. "I thought that was the point of the writers strike ... so we didn't have to do this shit anymore," he quipped.

Stewart and Colbert poked fun at the advertisers, thanking them for their mini-operas (30-second spots) "extolling products both needless and unwanted." Stewart noted that their two talk shows on Comedy Central score well in adults 18-34.

"They trust us, and I think you can exploit that," he said.

The Hollywood Reporter

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